Drive Growth. Build Wealth.
Own Your Future.

Expert F&I consulting, elite training, and wealth strategies—built for dealerships that refuse to plateau.

Let’s connect!
Let’s connect!

Who We Are

Innovation Financial Services helps dealerships protect profits, improve performance, and build long-term financial strength.

We specialize in F&I strategy, reinsurance, training, and service department solutions that drive measurable results. From reducing unnecessary claims to increasing per-vehicle revenue and strengthening compliance, our focus is simple: help dealers run more profitable, more predictable operations.

We don’t just offer products. We partner with dealerships to solve problems, identify missed opportunities, and create systems that deliver lasting financial impact.

Learn more about us!

Services

  • wealth management

    Wealth Management

    Tailored reinsurance strategies to help clients achieve their long-term financial goals.

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  • Innovative Programs

    Innovative Programs

    Discover our comprehensive coverage plans and solutions, offering superior products, innovative technology, and streamlined implementation processes tailored to your needs.

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  • Principles of Training

    Principles of Training

    Our suite of training programs is meticulously designed to cater to various learning needs, ensuring that your team is well-equipped to excel in today's competitive market.

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  • Master Dealer Agency (MDA)

    Master Dealer Agency (MDA)

    Elevate your dealership's profitability with our Master Dealer Agency (MDA) program, designed to create an additional revenue stream tailored to your business needs.

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  • Road to Ownership

    Road to Ownership

    IFS facilitates the pivotal transition from hands-on management to strategic ownership, equipping clients with the expertise to own and operate successful dealerships.

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COMING SOON: Service Lane Fundamentals
Where Process Meets Profit.

We’re excited to introduce our newest Principles of Training course designed to turn service advisors into confident, revenue-driving professionals. This high-impact program focuses on communication, process, and customer experience to help dealerships increase approvals, improve retention, and grow service department profitability.

Interested in bringing this training to your dealership?
Contact us today to learn more!

Join the Interest List
Join the Interest List

Upcoming Training

  • Level Up: The Walk-Around Advantage

    May 6, 2026, 10:00am-12:00pm
    Woodlands, TX
    Complimentary

    A powerful first impression starts on the lot. In this hands-on session, we’ll break down the art of the perfect vehicle walk-around — how to engage the customer, highlight features that matter most, and connect every presentation to emotion and value.

    From body language to storytelling, participants will learn proven techniques to build trust and excitement while increasing the likelihood of closing the sale.

    Whether you’re new to the floor or a seasoned pro, mastering your walk-around can make all the difference in turning interest into ownership.

    Register

  • Principles of Finance (Auto)

    May 19-20, 2026
    Woodlands, TX
    $695 per student

    Principles of Finance is where confidence meets clarity in the F&I process.

    This hands-on course equips professionals with the tools to connect with customers, uncover real needs, present products with purpose, and navigate objections ethically and effectively.

    Built for today’s buyer, POF focuses on communication, psychology, and structure — not scripts — so results feel natural, not forced.

    Register

  • Level Up: Effective Lead Management

    May 21, 2026, 12:00pm-2:00pm
    Woodlands, TX
    Complimentary

    In today’s competitive market, effective lead management is the difference between missed opportunities and consistent sales growth. This training equips sales professionals to maximize every lead—from internet to walk-in—and turn them into loyal customers.

    Participants will learn how to:

    Respond quickly and professionally to increase appointments

    Use the CRM to track and follow up with prospects

    Apply proven 30-60-90 day follow-up strategies

    Ask the right questions to uncover needs and motivations

    Transition leads smoothly to in-store visits

    Stay persistent while building trust

    Register

  • Level Up: Building a High-Performance Culture – Creating Accountability, Motivation, and Teamwork

    May 28, 2026, 12:00-2:00pm
    Woodlands, TX
    Complimentary

    This training equips dealership leaders with the tools to build a culture that drives results. High-performance teams are created through clear expectations, accountability, and consistent leadership.

    Participants will learn how to:

    Communicate a clear vision that aligns the dealership

    Establish accountability that drives ownership

    Motivate teams through coaching and recognition

    Improve collaboration across departments

    Build a culture that reduces turnover and boosts engagement

    Register

Testimonials

  • George A. DeMontrond III, Dealer Principle, DeMontrond Automotive Group

    “World-class service! Prompt and thorough, everyone at IFS goes above and beyond to deliver each and every time. They also offer best-in-class products that are skillfully tailored to our store and customer needs.”

  • Benjamin Saxton - GSM, SouthFork CDJR

    “Steve and his team just get it! They understand finding additional income as well as solutions for our industries challenges.”

  • Melissa DeMontrond - President, Demontrond Motor Corporation

    “Outstanding people who truly deliver what they promise! Their training; attention to serving our vision, team members, and guests; and commitment to success have made an incredibly positive impact I our stores. Th IFS team brings a wealth of knowledge in all aspects of the industry, and they leverage their combined experience to provide unparalleled service and support. These folks are the real deal!”

  • Sadrac Godinez - F&I DeMontrond Buick/GMC

    “Hands down one of the best, reliable and knowledgeable group of guys withetreme expertise in the field on how to increase profits for you ad your company. Highly recommended!!”

  • Phil Pasternak - F&I Director, Terry Vaughn RV

    “Thes folks are fantastic! IFS provides incredble customer service with access to the finest products in the Automotive/Recreational Vehicle space. Thank you to the entire team for your constant support.”

  • Mario Torres - F&I Manager, Mazda of Clear Lake

    “Awesome agency! They really care about the dealership, customers, and associate. I highly recommend them!”

  • Henry Pimentel - Operating Partner, SouthFork CDJR

    “Hands down one of the best services that I can recommend! They truthfully care about others’ success and make big financial improvement.”

  • George DeMontrond, IV - President, DeMontrond Ford

    “Steve and his team are incredibly attentive and results driven. They provide engaging training, impeccable communication, informative reporting, and solid products that have supported significant progress and growth. As agroup with multiple rooftops, it’s helpful to have Steve and his team training our employees todelver a consistent process across the organization. What can I say – they always deliver!”

  • Dave Perriton - Regional Vice President, Roadvantage

    “Phenomenal agency! They truly care about their dealers and customers, and help maximize their potential with top lass products and in-dealership training. Highly recommend.”

  • Frank Carranza - F&I Director, Texas City RV

    “Highly recommend IFS, they have incredible products ad Steve Whitlock provides some of the best customer service n the business. Greatly enjoy the constant communication given and the continued support and product training provided by IFS and Steve Whitlock.”

Start your business assessment!

Witness the difference when expertise meets customization.

Contact us to learn more!
Contact us to learn more!